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  • Books & Resources
    • Eli Broad
      • The Art of Being Unreasonable
    • Greg Secker
    • Jim Collins
    • John Kotter
    • Ken Blanchard
  • Trading Resources
    • Bank Interest Rates

Tag: branding

Why Some Ads Go Viral and Others Don’t

Mar 27, 2012seka2347External Videosadvertising, branding, business, harvard, hbr, marketing, review, school, teixeira, thales, viral

Thales Teixeira, Harvard Business School professor, explains what makes us want to watch — and share — certain commercials. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

How to Build a Brand Like Corona

Dec 14, 2010seka2347External Videosbranding, business, desphande, emerging, global, harvard, hbr, marketing, markets, musiness, publishing, rohit, school

Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

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