Tag: marketing

Launch Your Next Idea Before It’s Ready

Launch next idea

Tom Hulme, design director at IDEO, offers three inexpensive yet effective ways to test your next great product. Category: People & Blogs Uploaded by: HarvardBusiness Hosted: youtube

When to Disappoint Your Customers

when to disappoint

Frances Frei, Harvard Business School professor, explains why trying to offer great customer service so often backfires. Category: People & Blogs Uploaded by: HarvardBusiness Hosted: youtube

How Starbucks Trains Customers to Behave

Anne Morriss, managing director of the Concire Leadership Institute, explains how the coffee giant increased efficiency and satisfaction by treating customers like employees. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

Why Some Ads Go Viral and Others Don’t

Thales Teixeira, Harvard Business School professor, explains what makes us want to watch — and share — certain commercials. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

Turn Customers into Promoters

Fred Reichheld, fellow and founder of the loyalty practice at Bain & Company, explains how Apple builds loyalty. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

The Tanning of America

Steve Stoute, founder and CEO of Translation, explains why hip-hop culture should matter to marketers. He is the author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. Category: People &

Lessons from New Product Launches–Cell Zone to iPad

Joan Schneider and Julie Hall of Schneider Associates, coauthors of the HBR article "Why Most Product Launches Fail," explain how to attract and maintain consumers’ attention. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

How to Build a Brand Like Corona

Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

Consumer Psychology in a Recession

An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

Thinking Inside the Box

An interview with Kevin Coyne, Founder, Kevin Coyne Partners. Asking people to "think outside the box" creates chaotic brainstorming. Here are five questions that can stimulate more focused thinking about possible new products and services. Category: People & BlogsUploaded by: