Tag: marketing
Launch Your Next Idea Before It’s Ready
Tom Hulme, design director at IDEO, offers three inexpensive yet effective ways to test your next great product. Category: People & Blogs Uploaded by: HarvardBusiness Hosted: youtube
When to Disappoint Your Customers
Frances Frei, Harvard Business School professor, explains why trying to offer great customer service so often backfires. Category: People & Blogs Uploaded by: HarvardBusiness Hosted: youtube
How Starbucks Trains Customers to Behave
Anne Morriss, managing director of the Concire Leadership Institute, explains how the coffee giant increased efficiency and satisfaction by treating customers like employees. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube
Turn Customers into Promoters
Fred Reichheld, fellow and founder of the loyalty practice at Bain & Company, explains how Apple builds loyalty. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube
The Tanning of America
Steve Stoute, founder and CEO of Translation, explains why hip-hop culture should matter to marketers. He is the author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. Category: People &
Lessons from New Product Launches–Cell Zone to iPad
Joan Schneider and Julie Hall of Schneider Associates, coauthors of the HBR article "Why Most Product Launches Fail," explain how to attract and maintain consumers’ attention. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube
How to Build a Brand Like Corona
Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube
Consumer Psychology in a Recession
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube
Thinking Inside the Box
An interview with Kevin Coyne, Founder, Kevin Coyne Partners. Asking people to "think outside the box" creates chaotic brainstorming. Here are five questions that can stimulate more focused thinking about possible new products and services. Category: People & BlogsUploaded by:
