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  • Books & Resources
    • Eli Broad
      • The Art of Being Unreasonable
    • Greg Secker
    • Jim Collins
    • John Kotter
    • Ken Blanchard
  • Trading Resources
    • Bank Interest Rates

Tag: metaphor

Understand Your Customers’ Minds

Jul 15, 2008seka2347External Videosark, budweiser, business, coca-cola, coke, connections, harvard, hbp, manager, marketing, metaphor, metaphoria, michelin, noah's, personal, publishing, zaltman

An interview with Gerald Zaltman, Professor Emeritus, Harvard Business School. Learn how to create more effective marketing campaigns based on your customers’ unconscious thoughts and feelings. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

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