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  • Books & Resources
    • Eli Broad
      • The Art of Being Unreasonable
    • Greg Secker
    • Jim Collins
    • John Kotter
    • Ken Blanchard
  • Trading Resources
    • Bank Interest Rates

Tag: starbucks

How Starbucks Trains Customers to Behave

May 9, 2012seka23471 CommentExternal Videosanne, business, customer, customers, harvard, hbr, marketing, morriss, publishing, review, school, service, starbucks

Anne Morriss, managing director of the Concire Leadership Institute, explains how the coffee giant increased efficiency and satisfaction by treating customers like employees. Category: People & BlogsUploaded by: HarvardBusinessHosted: youtube

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